WOMAHN | Women's Marginalized Health Network

Anne-Mette Hermans

Assistant Professor

Tranzo, Tilburg University, the Netherlands

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About

Anne-Mette Hermans is Assistant Professor in beauty, health and wellbeing at Tranzo, the scientific center for care and wellbeing at Tilburg University. She received her PhD from King’s College London in 2019. Her research is largely qualitative in nature and focuses on (consumerist) notions of the malleability of (women’s) bodies. Hermans’ expertise lies in beauty practices, mainly cosmetic procedures. Her book Discourses of Perfection, which explores the normalization of cosmetic procedures, was published by Routledge in 2021. Hermans is co-founder and chairwoman of the Cosmetic Procedures Expertise Group. This interdisciplinary group aims to monitor, research and improve the medical cosmetic industry in the Netherlands.

  • Hermans, A.M., Boerman, S.C., Veldhuis, J. (2022). Follow, filter, filler? Social media usage and cosmetic procedure intention, acceptance, and normalization among young adults. Body Image, 43, 440-449.
  • Hermans, A.M., Decates, T., Geysendorpher, L.A., & Lugtenberg, M. (2024). Oops I did it again: Patient experiences of complications after non-invasive cosmetic procedures. Social Science & Medicine, 344, 116685.
  • Hermans, A.M., Decates, T., & Boerman, S.C. (2024). Understanding cosmetic consumers: Exploring consumption patterns and predictors through a cross-sectional survey. European Journal of Plastic Surgery 47, 72.
  • Hermans, A.M. (2019). Lifting, sculpting, and contouring: Implications of the blurred boundary between cosmetic procedures and ‘other’ beauty products/services. Poetics 90, 101610.